Our Story
Sue Rolfe
Curator
Hi, I’m Sue — the heart behind Labels to Adore. I’ve been selling preloved fashion for over 20 years, starting back in London while on maternity leave. What began as an online side hustle quickly became a passion. I’ve always loved finding beautiful pieces that feel a bit different — something with personality or a story to tell.
When I moved to Australia, I really missed those European brands and the mix of styles you find overseas. So I decided to create a space that brings together an eclectic mix of styles, fabrics, and unique pieces from around the world. Whether you’re into festival flair, classic staples, or something totally unexpected, I try to have a little something for everyone.
I’m always happy to help source something special for events — parties, festivals, or those standout pieces you hope to stumble across. If you’ve got something in mind, just let me know!
Outside the shop, you’ll usually find me walking my Cavoodle, Daisy, doing Pilates, or catching up with friends over coffee. But honestly, sourcing pieces and chatting with customers is still one of my favourite things to do — there’s nothing better than seeing someone light up when they find the perfect piece!
Our Why
At Labels to Adore, we believe fashion isn’t just about trends — it’s about feeling good in what you wear and expressing who you are. Every piece in our collection is handpicked with care: from preloved gems to designer treasures and funky one-offs that spark joy and tell a story.
We’re here for the ones who dress for themselves, not the crowd. The ones who love the thrill of finding that perfect piece — the one that fits just right, feels special, and makes you feel more like you.
Whether it’s vintage classics, festival flair, or something with a bit of quirk, our aim is to offer something for every body, every style, and every moment.
We believe in cherishing beautiful things, slowing fashion down to give clothing the second chance it deserves. When the time’s right, pass it on — let someone else fall in love with it long after you.
Because fashion is not just about clothes — it’s about the magic of finding something that feels meant for you.
Mission
To curate a collection of standout fashion - from preloved gems to designer treasures and funky one-offs. Empowering self-expression, celebrating the joy of getting dressed and a wardrobe that actually feels like you.
Vision
A world where fashion is full of stories, secondhand is cherished, and every piece feels like it was meant just for you.
Impact
We’re here to help people reconnect with their style and give quality pieces a second (or third!) life through garments that turn heads (and start conversations).